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Google exodus continues as Stickel joins WebTrends

Web analytics firm WebTrends has appointed former Google executive Daniel Stickel as its chief executive officer, making him the fourth high-profile Google employee to leave in the last two months.

Stickel, who was head of syndication at Google, succeeds interim-chief executive Bruce Coleman, who was hired in October last year.

At Google, Stickel was responsible for syndication products, serving hundreds of thousands of partners.

Prior to joining Google, Stickel ran the Macrovision Software Technologies Group. He also served as executive vice-president at another search engine AltaVista when it was one of the top 10 websites worldwide.

Stickel said: "The web analytics market is forecast for nearly 20% growth in 2008, and the growth in enterprise marketing software is even greater.

"My immediate focus will be to reach out to key customers, partners, prospects and employees in order to gain an understanding of where we are hitting the mark and where we need to do better.

"WebTrends wrote the book on analytics and my job is to ensure we continue to write the book on the industry as it matures and develops into the broader opportunity of integrated enterprise marketing software."

Stickel follows three Google executives out the door. Sheryl Sandberg, Google's former vice-president of global online sales and operations, was first to leave in early March to become Facebook's chief operating officer.

She was followed by Ethan Beard, former head of social media, who left to join Facebook at the beginning of this month. Douglas Merrill, Google's former chief information officer, left last week after being appointed by EMI Music to lead its digital operations.

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