Google beta tests demographic testing for AdWords Google is beginning beta testing of new demographic bidding for its AdWords Internet Advertising system.
The feature, which will begin testing in the US and UK, allows advertisers to target ads to specific gender and age group audiences on some sites in the Google network, "giving you more control over who your audience is and greater insight into how your ads perform with certain demographic groups".
Some publishers in the Google network, including social networking sites, know information such as the gender and age of their users, because they submit this when they create a profile.
This data is anonymised and sent to Google, allowing them to target the internet advertising.
Google also allows adveretisers to run Demographic Reports in order to work out which demographic groups will work best for them.
"If there are demographic groups that convert well, you can increase your bids for those groups, increasing the frequency your ad will be shown to this audience," said a statement on the Google blog.
Separately, Google has announced that it is working with French advertising firm Publicis on Internet Marketing.
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