Despite efforts to combat Google, software giant Microsoft is still trailing the web search engine in unique site visitors, new figures show.
According to data from comScore, Google continued its strong growth and extended its reach to the UK internet audience slightly to 89 per cent in September, mirroring the small growth in total unique web users.
This is great news for internet advertisers using Google's services.
While Microsoft did not trail far behind with a market penetration of 83 per cent, the biggest success in September was Wikipedia.
The editable online encyclopaedia enjoyed 15 per cent growth in the total number of visitors to the site - coinciding with the return to school for UK kids.
Commenting on the figures, Bob Ivins, a vice president of international markets at comScore, said: "To see traffic mirror what is happening in the general population is another example of how pervasive and engrained the internet is in people's everyday lives.
"The start of the school year drove traffic to online retail sites, encyclopedia sites, and career sites," he added.
Return to marketing news headlines
View Marketing News Archive