Google Roadtests Driverless Car

Google has developed an Artificial Intelligence software which is capable of driving a car without any assistance from a human driver.

The company explained that the robotic car, would be capable of removing the human element from driving, thereby reducing the possibilities of a road accident caused because of human error.

The internet search giant has already performed successful road tests on the streets of San Francisco and Los Angeles, clocking up to 140,000 miles. The company has so far used a Toyota Prius and an Audi TT to run the tests.

Sebastian Thrun, a software engineer at Google, explained via blog post: "Our automated cars use video cameras, radar sensors and a laser range finder to "see" other traffic, as well as detailed maps (which we collect using manually driven vehicles) to navigate the road ahead."

According to Google, the World Health Organisation reports that more than 1.2 million people the world over die due to road accidents every year. Google aims to reduce that number and provide drivers with a safe in-road experience.

print this article

Return to marketing news headlines
View Marketing News Archive

Share with: