Google reveals some linking secrets to webmastersOne of the most problematic and confusing issues most webmasters have with Google concerns linking. How your links are ranked? How you should link out? How you should construct your internal links? How you should get more inbound links? How many links should you have on a page? And the list of questions goes on... Perhaps, the most annoying aspect for the struggling webmaster, has been Google's secrecy in how it actually ranks links and pages. Google's whole PageRank and Ranking Algorithm is so complex that no one can fully boast they understand how the whole system works. Google's ranking secrecy and complexity has probably been well-planned mainly because there are millions of webmasters who would like to "game" the Google Algorithm and achieve high keyword rankings through manipulation with so-called "black-hat" SEO techniques and reverse engineering. Wouldn't it be ironic if this whole secrecy and complexity is more of a smokescreen rather than an actual deception on Google's part. What if the keys to the kingdom are actually yours for the taking? What if the solution is hiding in plain sight for everyone to see? What if the secret to high rankings in Google is not a secret at all? Wouldn't that be a hoot! Actually, that's not a far-fetched assumption to make, mainly because many of Google's linking policies and recommendations are freely given by Google. Whether you can believe Google is actually giving you the goods is another issue that we'll put on the back-burner for another day; but for now, Google's advice on link building is rather generous and informative. As a part of Links Week held recently, Google's Maile Ohye gave some pointers on what Google is looking for and how it does its index ranking. No big surprise that content and inbound links are the two most important factors. This is what most SEO experts have been saying for years. A site's content is one of the main factors. Therefore, you should have a compelling site with interesting information and/or offer quality products, entertainment, opinions... (Quoting Maile Ohye) "One of the strongest ranking factors is my site's content. Additionally, perhaps my site is also linked from three sources -- however, one inbound link is from a spammy site. As far as Google is concerned, we want only the two quality inbound links to contribute to the PageRank signal in our ranking." "Given the user's query, over 200 signals (including the analysis of the site's content and inbound links as mentioned above) are applied to return the most relevant results to the user." "As many of you know, relevant, quality inbound links can affect your PageRank (one of many factors in our ranking algorithm). And quality links often come naturally to sites with compelling content or offering a unique service." (End Quote) Then Maile Ohye explained further how to create unique and compelling content for your site: (Quoting Maile Ohye)
- Start a blog: make videos, do original research, and post interesting stuff on a regular basis. If you're passionate about your site's topic, there are lots of great avenues to engage more users.
- Teach readers new things, uncover new news, be entertaining or insightful, show your expertise, interview different personalities in your industry and highlight their interesting side. Make your site worthwhile.
- Participate thoughtfully in blogs and user reviews related to your topic of interest. Offer your knowledgeable perspective to the community.
- Provide a useful product or service. If visitors to your site get value from what you provide, they're more likely to link to you.
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