Google is launching its popular shopping app, Google Shopper, for iPhone, complete with voice, image and local search.
Originally released for Android last year, Google Shopper can find products based on text, voice or barcode recognition to get the price comparison of a specific product online. If you do a search for "HP printer," you'll be a list of different printer types, as well as a list of nearby locations where you can purchase the item. Google also displays a rating for the item, based on user reviews.
When you select a specific item, Google gives you more details about the product. You can then choose to either check for the item on a variety of online retailers, or you can look up a list of local retailers that carry the product. If you choose Local search, Google will display whether the item is available or not in each store. You can also "star" a specific item to save for later or you can share it with your friends via Facebook, Twitter and/or Google Reader.
Just like its Android counterpart, Shopper for iPhone is fast, simple and effective. For someone who wants to just get the price comparison, no matter where they are, the app will prove to be a reliable companion. That can't be good for the likes of ShopSavvy and other shopping and barcode-reading applications.
The app is available in the app store now for iPhones running iOS 4.0 and higher.
Return to marketing news headlines
View Marketing News Archive