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Glam, AdSense target female surfers in tangent

Glam, AdSense target female surfers in tangent

Glam Media has signed a deal with Google to put AdSense across its blog network, reports MediaWeek. The deal will put contextually relevant AdSense ads on Glam's over 300 blogs, which cover celebrity news, fashion and other topics. The multi-year relationship also will involve Google search on Glam sites and, over time, inclusion of display ads. Glam has grown to over 12 million unique users a month, putting it just behind iVillage in its reach of female web surfers. Source: Marketing VOX

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