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Friendster in Google Internet advertising tie-up

Social networking site Friendster is set to extend its online ad deal with search giant Google.

So far, Friendster has been relying on Yahoo to provide ads to accompany searches made on its internal web search engine.

The website, which helped to pioneer social networking, is not yet profitable but hopes that the new agreement will finally see it making money.

It will display ads from Google based on web search requests, which is an established method of making money online. Last year, Google took $3.1 billion in profits and its online ad partners took home a further $3.3 billion, Canada's London Free Press reports.

Rival social networking sites MySpace and Facebook have similar deals that were signed last summer.

In August, Google signed a search technology and services agreement with MySpace owner Fox Interactive Media, whereby the search engine is the exclusive targeted ad provider for Fox's web properties.

Small businesses and other web masters can take advantage of the strong search market by using link building.

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