For a flat annual fee marketers will be able to get specialised placement within search results on Local.com, reports ClickZ. According to one of the syndicated panel companies, Local.com's market share of pageviews is roughly one quarter of one percent that of Google's.
The $249 yearly fee would put local businesses that prove they have a good reputation at the top of search results on the search engine. By insisting advertisers are in good standing with the Better Business Bureau, Local.com hopes to attract a better class of customer.
Providing a flat-fee option could help Local.com attract businesses wary of Google or Yahoo's per-click model. The option will become available May 1st.
Source: Marketing VOX