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Sarah UKFast | Account Manager

Indie movie promoted through Facebook application

Film distributor Optimum Releasing is promoting teenage comedy film ‘Rocket Science' through a movie-based application on Facebook.

The promotional application on the social-networking site draws inspiration from the movie, which is about a boy with a horrific stuttering problem who joins his high school debating team in an effort to win the girl of his dreams.

The application, created by online design agency PPC Interactive, gives users a chance to debate over irreverent topics such as: "How long can you kiss someone before you tell your girlfriend about it?" or "Whole nut or fruit and nut?"

Each debate is played out on a dedicated minisite embedded into Facebook, where each comment is written on chalk on a blackboard.

Topics for debate are completely up to users, while an archive section lists all of the previous debates.

James Robinson, a spokesman for Optimum Releasing, said: "Users of Facebook are the perfect audience for Rocket Science. We feel social media networks are now one of the most affective ways of targeting the notoriously hard to reach youth audience.

"Our aim is to build a dedicated following around the film using completely new channels, giving something to the user and seeding Rocket Science in a unique manner."

Separately, micro-advertising company Chitika has developed the first ad channel for Facebook application developers, which gives companies the opportunity to generate ad revenue from their Facebook apps.

The Chitika Facebook application has created an entirely new advertising channel for brands that are looking to reach consumers on Facebook.

Venkat Kolluri, chief executive at Chitika, said: "Now developers on Facebook have an easy way to capitalize on their popularity and earn revenue from the traffic to their applications."

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