Facebook has forced Burger King to withdraw its 'Whopper Sacrifice promotion', citing privacy concerns.
The campaign encouraged Facebook users to drop people from their friends list in exchange for a free burger.
People that downloaded the application where entitled to a coupon for a free burger when they deleted 10 people from his friends list.
Any names deleted via the application appeared in the users activity feed, saying they were given up for a free burger. The sponsorship was restricted to one voucher per Facebook account.
A week after the application's launch, 82,771 people detached 233,906 of their online friends.
A statement issued by facebook in this regard said: "We encourage creativity from developers and brands using Facebook Platform, but we also must ensure that applications follow users' expectations of privacy. This application facilitated activity that ran counter to user privacy by notifying people when a user removes a friend."
It added, "We have reached out to the developer with suggested solutions. In the meantime, we are taking the necessary steps to assure the trust users have established on Facebook is maintained."
The campaign was created for Burger King by ad agency Crispin Porter + Bogusky.
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