Facebook has backed down over its plans to keep customer's photos and messages, insisting it will talk to its users over new terms of service.
The social network, which attracted significant criticism and front page newspaper headlines this week over its decision to remove a clause allowing people to delete their information permanently, will return to its previous terms of service regarding user data.
In a blog post Mark Zuckerberg said the move was temporary 'while we resolve the issues that people have raised'.
More than 25,000 people joined Facebook groups to protest at the changes, with some threatening to deactivate their accounts.
Zuckerberg said based on the negative feedback, it had returned to its former terms 'while we resolve the issues that people have raised'.
He said Facebook would draw up a new governing document in conjunction with its users.
Luke Regan, head of social media at Latitude, said: 'It is a grey area. They have set up a group to get a consensus from consumers and develop it as a collaborative process.'
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