Credit information group Experian has made another attacking online manoeuvre with the purchase of French email service provider Emailing Solution.
The company, which provides email development, delivery and management services as well as database management and hosting, will be integrated with Experian’s email business, CheetahMail.
It will also expand Experian’s marketing solutions business in France, where it already provides address management services.
Chris Savage, MD of the firm’s data integrity and digital services business, said Emailing Solution would…
...“complement CheetahMail’s European presence and will help drive our development in permission-based e-mail marketing in the French market.”
The move follows Experian’s recent purchase of Hitwise, and its recruitment by the UK government to create email and marketing campaigns.