E-commerce booms in the UK as internet marketing has effect Last year was a "breakout year" in terms of internet consumption in the UK, with almost 37 million Britons going online in total.
That's according to eMarketer, which also predicted that 42.8 million (or 70 per cent of the population) would be online by 2012. An internet user in this case is defined as someone who uses the internet from any location at least once per month.
The company's report, 'UK Internet Users and Usage', states that confidence in e-commerce is high in Britain, and that the UK will account for at least 40 per cent of online sales in western Europe this year.
This clearly indicates the success enjoyed by those companies that use Internet Marketing to reach out to online shoppers.
Report author Karin von Abrams said: "The number of buyers and the average annual spend per buyer are both growing, helping the country to maintain its e-commerce lead over other European nations."
Meanwhile, a new report from Efficient Frontiers indicates that companies in the UK are spending more and more on Internet Advertising.
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