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Downloads offered and ad formats revamped by YouTube

Downloads offered and ad formats revamped by YouTube

YouTube has begun offering a selection of its videos to download, as the company looks at new ways of monetising its content.

The video sharing website has added a 'Click to download' button to a selection of its videos,, including US President-elect Barack Obama's weekly addresses.

Meanwhile, the company has updated its home-page ads in an attempt to boost revenues.

New ads formats include click-to-play and autoroll expandable ads, as well as a masthead position.

The move follows tests with a number of advertisers in recent months, including Cadbury's, Barclaycard and Apple.

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