Study: Etailer delivery improving

Internet Marketing has boosted online retail and deliveries of goods bought via the web are getting ever faster.

That's according to Snow Valley, whose study of 71 online retailers found that 54 per cent of etailers managed to deliver within two days of their standard delivery rates, which was up from just 36 per cent last year. As well as this, nine out of ten orders arrived within the stated timeframe.

Obviously this illustrates the convenience of online shopping and it is little surprise that online advertisers are making huge amounts of money from the sector.

Snow Valley also found that delivery options were improving, with 64 per cent of etailers offering customers at least two different options (up from 56 per cent last year). One in five gave the customer the choice of choosing a specific delivery date, with a similar number letting them select a specific time for delivery.

"The next 12 months will see an increase in retailers allowing the customer to specify an actual time slot for delivery," said Snow Valley managing director Carlo Rimini.

"60 per cent of the retailers we spoke to want to offer this, but carrier cost and service limitations are preventing them from doing so."

Meanwhile, the Internet Advertising Bureau has asserted that a web presence is essential if small businesses are to attract new customers.

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