- Test your emails. More than half do no testing whatsoever, even though the simplest of tests (i.e. A/B) "can result in significant increases in click-throughs and conversions."
- Include customer reviews in your emails. We all know how popular and important customer reviews are on e-commerce websites but only 19% of retailers use them in their emails. According to Katz, "You can get such a huge lift by sharing customer reviews within a message."
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