The importance of good copy cannot be understated. Whether you're writing copy for your website, an email newsletter or offline marketing materials, copy can mean the difference between a sale and a lost customer; success and failure.
Yet copy is frequently overlooked and poorly understood. The reason is obvious - not everyone is a skilled writer.
Even for individuals who are, investing the time to write good copy can often be difficult when you have a million other tasks that seem more important.
Fortunately, there are a number of tools that can make writing good copy a bit easier.
Designed specifically for SEO, Wordtracker helps you generate keywords that are relevant to your products and services so that you can optimize the copy you write based on them.
This software program looks at your copy and analyzes it, looking for problems and suggesting areas where there's room for improvement.
* Visual Thesaurus
Using the right words is a crucial aspect of good copywriting. Yet sometimes finding the perfect word is difficult. Visual Thesaurus is a nifty subscription service that takes a word and provides a visual "map" of related words that may be useful.
Unfortunately, there's no software package or service that's going to automatically produce good copy - it's just not possible.
Good copywriting takes time, effort and practice. Here are some online resources that can assist you in becoming a better copywriter:
* The Copywriter Underground
Investing in good copywriting is an investment for sure but as successful copywriters will tell you, it usally pays off in the end.
Return to marketing news headlines
View Marketing News Archive