Sales
0161 215 3700
0800 458 4545
Support
0800 230 0032
0161 215 3711
Fast Chat

Welcome to UKFast, do you have a question? Our hosting experts have the answers.

Sarah Wilson UKFast | Account Manager

Christmas Conversions

Christmas Conversions

One of our favorite and most useful posts from last year was an in-depth look at cost-per-click behavior during the 2006 holiday season by none other than Google's Chief Economist, Hal Varian. In the post Hal explained how CPC's and CPA's (cost-per-actions) vary over time to affect advertisers' ROI. This year we have two new posts about CPC's and holiday trends over at the newly launched Google Retail Advertising Blog, a great source of information tailored to the needs of retail advertisers. The first post is Hal's updated look at the new data from the 2007 holiday season. The second has some tips regarding scheduling and consumer behavior specifically for your campaigns this winter. Remember, it's never too early to start your holiday planning.

print this article

Return to marketing news headlines
View Marketing News Archive

Share with: