- Geo-Targeting Ads: If you know where these people tend to live, target your ads to that area. Does your target group mostly live in major metropolitan areas with a high number of universities? Then target those areas.
- PPC & Blog Ads: Specially use site targeting. That's an easy way to get in front of a specific audience. If you know business writers for your industry, read a specific group of sites for your industry -- target those sites.
- Demographics Targeting: Do you know the group you're targeting is on average a female, between 35 to 55, living in an urban setting? Then use demographics targeting through your ad network. Remember, this isn't a general public relations campaign. This is designed to get in front of the people who control the links.
- Smaller Ad Networks: Too often, smaller and lesser-known ad networks are overlooked. Check them out and give them a test run. If you notice a blog or site with a lot of unsold advertising space, chances are they're charging too much. A simple e-mail can get you a discounted rate.
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