- In eight of nine countries surveyed, more than 50 percent (and up to 70 percent) of consumers say they are more involved in social causes than they were two years ago.
- 56 percent of consumers are involved in supporting a good cause. On average, consumers are involved, either directly or through a member of their families, in more than two social or environmental causes.
- Areas of greatest concern among consumers include "protecting the environment" (92 percent); "enabling everyone to live a healthy life" (90 percent); "reducing poverty" (89 percent); "equal opportunity to education" (89 percent); "fighting HIV/AIDS" (83 percent); "building understanding/respect for other cultures" (82 percent); "helping to raise people's self-esteem" (77 percent); and "supporting the creative arts" (69 percent).
- 70 percent of consumers say they would be prepared to pay more for a brand that supports a good cause they believe in
- More than seven in 10 (73 percent) would be prepared to pay more for environmentally friendly products.
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