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Sarah UKFast | Account Manager

Christmas rush 'to prompt £14bn online sales'

Online retailers have been urged to launch a new Internet Advertising campaign or revamp their website using SEO in time for the Christmas rush.

With internet stores becoming more trusted by consumers, large amounts of Christmas shoppers are expected to head online to fill up the stockings of their loved ones.

New figures from researcher Forrester suggest that this influx of British buying will result in £14 billion of online sales over the festive season – much higher than even last year's record sales figures of £7.7 billion.

Looking to pick up as many sales from these shopping hordes as possible, numerous big name firms, such as Tesco, Argos, Marks & Spencer and B&Q, have either upgraded their web presence or launching new web advertising campaigns in recent months.

"The significant growth in online retail is due in part to increasing consumer confidence and familiarity with the web," Forrester analyst Victoria Bracewell Lewis told the Guardian.

Website owners may find that by indulging in a campaign of link building they can send their site listing up the search rankings and attract more visitors – and hopefully customers – this Christmas season.

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