Chinese actress-turned-director Xu Jinglei became the world's most widely read blogger this month when her blog logged 100 million page views within about 600 days, the Beijing News said on Thursday.
And Xu, who has a reputation for a high intellect and integrity, has done it without writing about sex or providing a catalogue of kiss-and-tell stories -- but focusing on her work and day-to-day life.
The 100 millionth hit occurred on July 12, according to www.sina.com.cn, a popular Chinese website which provides blog services to many Chinese entertainers, including Xu who started hers in October 2005 and published a book of her blogged articles in March 2006.
The 33-year-old blogger has invited 20 fans, selected from online submissions, to her party to celebrate her latest success.
Xu won international acclaim when she won the best director award for "Letter From An Unknown Woman" at the 2004 San Sebastian International Film Festival in Spain.
Leading blog search engine Technorati has said Xu's blog recorded last year the most incoming links of any on the Internet, according to the online edition of the China Daily.
Huang Ke, an analyst with Sina, told Reuters Xu's website has had 2 million more hits since July 12 breakthrough.
Writer Han Han, ranked second by Sina, will soon exceed the 100 million mark too, the analyst added.Return to marketing news headlines
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