Average person 'will spend 7 years of life online'
The average person will spend more than seven years of their lives on the internet, according to new research.
The study, commissioned by internet bank Smile, suggests that people now spend 7.2 years on the web, which equates to 6.1 weeks a year or 19.6 hours a week.
The online activities that take up the most time are emailing, at 46 minutes per day, followed by social networking at 34 minutes a day and online shopping 33 minutes.
General browsing or surfing also accounts for 33 minutes while online banking takes up 22 minutes a day.
The poll of 3,000 adults revealed that people spend an average of £873 a year on the web, equating to a total of £54,000 over a lifetime.
According to the research, men typically spend more than women time online.
However, women spend longer emailing and on social-networking sites, whereas men take more time banking online and, online shopping.
Return to marketing news headlines
View Marketing News Archive