Brits changing internet behaviour to cope with credit crunchUK consumers are increasingly turning to the Internet to help them deal with the financial pressures and insecurities brought on by the global credit crunch, according to new research. The findings, from Hitwise, highlight three key areas in which UK online behaviour has started to adapt. These include:
- Consumers turning to search engines and price comparison sites to find the cheapest prices online;
- Property searches have fallen, but traffic to House and Garden retailers has reached a new high as people look to cocoon themselves in their existing homes;
- Brits are shunning ethical consumerism in favour of energy efficiency.
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