Marketers are being encouraged to target consumers via social networks by signing up to Jam, an initiative developed by digital agency i-level.
Jam is designed to provide support for brands looking to engage with internet users via social networks, blogs and forums.
The initiative is intended to help brands create a dialogue with consumers by using social media sites as sounding boards for pros-pective marketing strategies or product launches.
According to i-level, Jam will blend word-of-mouth monitoring, online PR, search-engine marketing, media planning and buying, research and advertising to provide a comprehensive social media service.
UK advertisers are trailing behind their US counterparts when it comes to exploiting the burgeoning power of social networks, according to TNS.
Return to marketing news headlines
View Marketing News Archive