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Brand Republic Video: Public refuses to pay for news

Brand Republic Video: Public refuses to pay for news

Most people interviewed in the latest Brand Republic video said nothing would convince them to pay for news online and they would prefer to buy a newspaper.

Read Gordon's Republic blog post - How much more would you pay for a newspaper?

As newspapers struggle to attract print advertising in the economic downturn some are considering charging for online content.

Brand Republic took to the streets to find out what would entice the public to pay for news online.

The majority said that nothing would tempt them, with many saying that they preferred to buy a newspaper that they can take with them everywhere they go.

Some argued that no-one would pay for news online while there were so many sites offering it for free.

However, a few people said that they might be prepared to pay if the content was of a high enough quality and included film and sound clips.

Last month the New York tabloid Newsday announced plans to charge online readers, a move which would make it one of the first large US newspapers to reverse a trend towards free web readership.

In the past several major newspapers, including the New York Times, charged users for access to stories on their websites, but in recent years news content has become widely available for free.

Some major business papers like the Financial Times and News Corp's Wall Street Journal have been able to maintain subscription fees.

No responsibility can be taken for the content of external Internet sites.


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