BP Sponsors Google and Yahoo! Searches to Prevent Bad Public
BP has bought the top advertising space on Google and Yahoo! search results pages for terms such as 'oil spill', 'oil leak', 'oil disaster' and 'Gulf of Mexico'.
People using these search engines to look for such terms will find a link to BP's 'Gulf of Mexico Response' website, which documents the oil company's efforts to plug the leak and clean up the effects, as the top search result. The company is charged for each click on the advert, which contains the tagline: "Learn more about how BP is helping."
During the UK general election this year, the Conservative Party also sponsored Google AdWords in order to promote its campaign.
A spokesperson for BP told The Telegraph that the company had bought the search terms to "make it easier" for people to find out more about its clean-up efforts, report oil on beaches, sign up to volunteer, and find information on filing claims.
Although BP did not reveal how much it was paying for the sponsored adverts, US President Barack Obama last week criticised the oil company for spending $50 million (£35 million) on TV advertising to try to improve its public image following the disaster.
Meanwhile, an internal investigation by BP has revealed that serious IT failures played a part in the devastating Deepwater Horizon oil spill in the Gulf of Mexico.
Return to marketing news headlines
View Marketing News Archive