Blogs influence journalists & most facets of news coverageBlogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting, according to a survey of US journalists by Brodeur, a unit of Omnicom Group, writes MarketingCharts. New media (social media and blogs) are having an impact on many aspects of reporting, particularly the speed and availability of news, Brodeur said. Most journalists said blogs were having a significant impact on news reporting in all areas tested - except news quality:
- The biggest impact of blogs is in the speed and availability of news.
- Over half also said that blogs were having a significant impact on the "tone" (61.8 percent) and "editorial direction" (51.1 percent) of news reporting.
- Blogs are a regular source for journalists: Over three-quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue.
- Nearly 70 percent of all reporters check a blog list on a regular basis:
- Over one in five (20.9 percent) reporters said they spend over an hour per day reading blogs.
- Nearly three in five (57.1 percent) reporters said they read blogs at least two to three times a week.
- Journalists are increasingly active participants in the blogosphere: One in four reporters (27.7 percent) have their own blogs and nearly one in five (16.3 percent) have their own social networking page.
- About half of reporters (47.5 percent) say they are "lurkers" - reading blogs but rarely commenting.
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