Blackberry Changes Marketing Plans
Blackberry announced today that they are planning a series of global advertising campaigns.
The company also revealed that this campaign will be run by an entirely new ad agency for them, a business called "The Next Door".
The agency is a brand new company which was only recently launched. However Blackberry claims that this agency will better reflect the needs of its clients as well as the companies own procurement departments.
The Next Door spoke out on the subject today saying that it will aim to offer clients a "flexible and transparent approach to remuneration" by only charging creative, planning and account handling fees with no mark-ups or additional charges for production or specialist outsourced services.
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