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Bing Continues to Pick up Ground on Rivals

Bing Continues to Pick up Ground on Rivals

Microsoft's Bing search continued to pick up ground on rivals, according to analyst reports.

Research firm comScore reported that the Microsoft search engine picked up 0.2 per cent of the US search market last month while Yahoo dropped 0.2 per cent. In total, Bing claimed an 11.5 per cent share of the market to Yahoo's 16.8 per cent share.

Google retained its dominant position in the search market by claiming a 65.5 per cent share of the search market.

In total, comScore found that users in the US performed 14.5bn, with 9.5bn of those searches were performed by Google sites. Yahoo processed 2.4bn searches, and Microsoft sites ran 1.7bn. Rounding out the top five were Ask network with 540 million searches and AOL with 358 million.

The report shows a continuing trend of Bing eating into Yahoo's share of the search market. Six months ago, Yahoo held an 18.8 per cent share of the market to Microsoft's 9.4 per cent.


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