Big companies using Facebook data for AdWords
Google has admitted that it used private data on Facebook users to flow into its AdWords system, according to AllFacebook.
The slip-up came from Google's relationship with Facebook application developers. Google sells advertising to the developers and allowed the app-creators to redirect info from user profiles through its AdSense network.
In a statement, Google claims it has since fixed the issue, which violates Facebook's Terms of Service.
Facebook itself has met resistance in how best to connect its piles of reliable user data with advertisers. Last week, it announced its Social Ads system that turns users into brand endorsers. But since the new ad program uses members to push brands without their written consent, it essentially breaks New York law in the process.
Return to marketing news headlines
View Marketing News Archive