E-mail Marketing - Be Straight Forward
I'll let you in on a little secret. Lately, the pitches that end up in my inbox have a better chance of being covered if they're simple, to the point and touted as hobbies or pet projects, than full-fledged, professionally done press releases from "established" startups. It's not some personal bias of mine; I just regularly find the first type more interesting than the second.
Such is the case with Suggestan, a side project of developer Slava Vishnyakov, which lets you choose a topic and then have people give suggestions on various aspects of it.
Suggestan shines because of the way it's structured. Instead of giving everyone ability to just randomly spew suggestions, it turns your topic into a number of exact questions. For example, if your question was "If you want to lose weight" then you'll get the following questions:
- If you want to lose weight for the first time, you really should:
- If you want to lose weight you should always:
- If you want to lose weight you should never:
- If you want to lose weight and you want to push the limits, try to:
and so forth.
This results in a neat grid of quick advice that covers various aspects of your topic, and it works very well. Of course, the quality of the answers/suggestions will depend on whoever's answering, but I get the feeling that the specific way in which the questions are structured prompts people to give meaningful answers.
Whether you're in need of advice, or you're willing to answer someone else's questions, you should give Suggestan a whirl. It's a neat little service that might turn into something great.
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