Ad-funded model used by BBCNews.com
The British Broadcasting Corporation (BBC) is turning its news website, BBCNews.com, into an advertising funded model in all of its markets except for the UK.
The site, which re-launches in September, will also debut the BBC’s on-demand TV service, BBC iPlayer.
Users will be able to download programmes for free up to a week after transmission. Advertisers can tap into video and banner advertising via the new iPlayer service offering.
The news site currently reaches 50 million unique visitors per month, with 14 per cent deriving from Asia, according to James Chue, senior account executive, BBC Worldwide.
Come January 2008, advertisers will also be able to target specific countries or news genres from the start of next year.
As part of the new initiative, sales teams will be split among five regions, namely Europe, Asia, North America, Southeast Asia and Africa. Asian teams will report to Sunita Rajan, senior VP of sales, BBC Asia and Australia.
The website, as with BBC broadcasts, will remain free of advertising in its native UK.
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