BBC inks video deal with MySpace

BBC Worldwide and MySpace have signed a deal to distribute clips from top BBC television programmes such as 'Doctor Who' and 'Top Gear' on the News Corporation-owned social networking site.

BBC Worldwide will be MySpace's first broadcasting partner for its MySpaceTV feature, which launched in June last year.

MySpaceTV users will be able to subscribe to the advertising-supported BBC channel to view and share a host of three-minute clips from programmes including 'The Catherine Tate Show', 'Red Dwarf', 'Robin Hood' and 'Torchwood'.

The two companies will share advertising revenue, but they did not disclose the specific financial terms of the agreement.

MySpace has been seeking to increase the video content available on its site. Last year, it became a distribution partner for, the joint venture between parent News Corp and NBC Universal. was set up to rival Google's YouTube after the two broadcasters became angry over the way their content was used on the video-sharing website.

BBC Worldwide already signed a deal with YouTube in March last year to distribute its content on the video-sharing site. BBC Worldwide's YouTube channel features the same shows that will appear on MySpace, as well as celebrity interviews from Michael Parkinson.

Similar to the deal struck with MySpace, the corporation shares the ad revenue with YouTube for placing its TV programmes on the site.

print this article

Return to marketing news headlines
View Marketing News Archive

Share with: