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BBC hands 3 year online survey task to eDigital

The BBC has appointed eDigitalResearch to a three-year rolling contract to provide surveys and reports across a variety of its websites, to improve its online customer experience.

Detailed survey feedback will help the BBC to determine usefulness of video-on-demand and usability across its news, sports and programming sites.

This is part of BBC's move to provide a more accessible service to the public in order to engage better with its growing online audience.

The online surveys will run on a quarterly basis across a host of sites, including the dedicated programme sites, channel sites as well as the news and sport sites.

The results will be reported to the BBC to be used for a variety of purposes, including editorial decision-making, technical improvements and cross-site promotions

The BBC is overseeing the direction and content of the surveys, with technical support from eDigitalResearch.

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