Apple fans were thrilled to witness the opening of the new Covent Garden store this weekend - the largest Apple store in the world.
Many shoppers camped overnight to be first into the new shop which employs 300 staff and spread over three storeys. The shop reportedly has a separate room for Macs, iPads, iPhones and iPods and is being refered to as a "temple" for the Apple lover.
Apple have reported record quarterly figures dispite the issues surrounding their latest product, the iPhone 4.
This quarter has seen the media mogul turn over a massive £1.6bn, selling 8.4m iPhones in three months. This marks a leap of 61 per cent on the same period last year and in May, Apple officially overtook Microsoft as the biggest technology company ranked by market value.
The Regent Street shop in London was the first to open outside of the US, and has been tremendously popular. However, it is hoped that the new Covent Garden store (the company's 300th retail outlet) will take the strain off this branch.
According to analysts, the Regent Street shop has been the most profitable retail outlet in the country, making £60m in a year.
Clearly Apple have high hopes for the new shop as well and Ron Johnson, Apple's senior vice-president of retail stated, "We are thrilled to open a store in this amazing location."
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