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AOL brings online marketing benefits with coupon scheme

Time Warner's online unit AOL is launching a new coupon service that will help businesses gain internet marketing exposure. Called AOL Shortcuts, the programme allows internet users to click web ads to get access to free offers, similar to real-life coupons. The offers are then stored in an online account that is registered with their store loyalty cards. This means that if shoppers have entered their Debenhams card details on Shortcuts, any Debenhams offers they find online can be redeemed, even in high street stores. Stores will target consumers with banner ads and other kinds of online advertising. AOL Shortcuts is due to launch in the autumn in America. AOL's Michael Lawless told Advertising Age that the company is close to reaching agreements with two major retailers. Last month AOL acquired internet advertising firm AdTech in a bid to compete more effectively with the likes of Google, Yahoo and Microsoft. Source: Direct Traffic

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