Almost nine in ten have broadband access

Nearly nine out of ten web users in the UK have broadband access, according to new figures from the Office for National Statistics.

These faster connections mean that surfers can more easily purchase goods online, presenting an excellent opportunity for websites to market their wares with Internet Advertising.

In September, 88.4 per cent of Britons used broadband rather than dial-up modems, an increase of 26 per cent since September last year.

Almost half of these are connections of faster than two megabits per second, compared to 47.2 per cent in June this year and 37.5 per cent in December 2006. The proportion of connections with a speed of two megabits or less has declined to 50.8 per cent in September from 62 per cent in December last year.

This has - unsurprisingly - been accompanied by a similar increase in online advertising spending.

In fact, a recent report from ZenithOptimedia found that internet advertising is due to increase by 85 per cent over the 2006 to 2009 period.

Search engine optimisation should be used by companies so that internet users can more quickly find their sites.

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