- Npower: 'This provides challenger brands with a whole host of new opportunities.'
- Bacardi Global Brands: 'Bidding on rival keywords doesn't feel like an ethical way of promoting brands.'
- Domino's: 'I can't imagine that there will be many adver-tisers in the UK that won't want to take part in this.'
- O2: 'We are considering how we move forward with our paid-search strategy in light of this decision.'
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