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Why you need to think about blog marketing

Why you need to think about blog marketing

In the last three years, blog marketing has become part of the mainstream media and the most popular blogs have a built a huge amount of influence over people's perception of brands. In May 2007 Engadget, the popular technology blog, posted a rumour that the Apple iPhone would be delayed until October. The rumour came from a trusted source but was confirmed to be totally incorrect just 20 minutes later. Unfortunately by then the story had already reached the stock market, causing over $4bn to be wiped off Apple's market cap before the story was corrected. At the same time, blogs are an extremely effective marketing tool if used in the right way. A company whose product is featured on a popular blog can expect a huge amount of sales and goodwill, assuming the review is positive. Some companies such as Stormhoek are blogging themselves in an attempt to build brand loyalty through information. Stormhoek, a winery, used to sell 40,000 crates of wine a year until they started blogging. That figure is now up to 40,000 crates a week, according to a recent article on Search Engine Guide. Businesses with a blog have an easy avenue to publish company news and press releases as well as a way to respond to both positive and negative press. The internet is a conversation and it's far better to take part than to sit back and listen. No responsibility can be taken for the content of external Internet sites.

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