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Joost partners with Paramount

Internet TV service Joost has announced a deal with Paramount Pictures that will see the studio's movie output being shown via the P2P site.

The deal initially covers the UK, France, Spain and Germany, but Joost said more countries would be added in future. As with the rest of its content, the movies will be free but supported by advertising.

This is another good deal for Joost, which has already partnered with several large content providers, including Viacom, CBS and Warner Bros.

UK Joost users will get the biggest selection at first, with 35 Paramount movies on offer, including Breakfast at Tiffany’s, Star Trek and Fatal Attraction.

The move is significant because, up till now, most of the content on offer has more appeal to US audiences, with UK audiences restricted to shows like Fifth Gear.

The addition of Paramount movies may help to increase the number of European users of the service, which now has to compete with the range of content on offer through the BBC's new iPlayer.

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