Horrible websites 'becoming less common'A new study from Jakob Nielsen suggests that average returns from usability work have fallen "substantially" in the last few years. The average ROI from the projects surveyed was 83% - down from 135% six years ago, but high enough to show that they are still well worth the effort. There are two main reasons for the decline, Jakob says:
- Less room for improvement
- Most of the "truly horrible" websites, which in the past gave usability agencies plenty of opportunities to improve their design, have now been fixed, so it is now slightly harder to enhance the user experience.
- Budgets have remained constant
- Even though the average website has improved over the last decade, the share of resources allocated to usability has stayed at around 10%.
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