- Online shopping peaked in the first week of December, later than previous years – a sign that consumers delayed purchases to make the most of pre-Xmas discounting.
- Another sign of increased wiliness among consumers was a smaller reduction in online sales in the final week of the year, suggesting they went online in droves to spend Xmas money and vouchers, the IMRG says. Clothing and electrical etailers benefited from this trend in particular.
- 4m people also shopped online on Xmas Day thanks to online sales promotions by the likes of M&S, Comet and Dixons. They spent an estimated £84m between them, according to the IMRG figures.
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