- Compress images - This is a good way of losing a few kilobytes from your website and reducing the overall load time - compressing images can reduce the file size by 50% or more.
- Beware of Flash - Your Flash powered landing page may be responsible for slow load times, and it makes it harder for the AdsBot to read your page, so removed any unecessary use of Flash.
- Avoid third party content on landing pages - Putting third party content on a landing page can mean that a delay from any provider prevents the page from being fully loaded, and gives you a slower load time. This can include tracking tags from analytics providers or ads served via networks, so avoid this where possible.
- Use video content with caution - As with using too many images, or Flash elements, video content may be useful for converting visitors but it can also slow load times.
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