Nintendo is set to launch a 3D version of its handheld video game console DS, to tap into the growing popularity of the format.
With a working name of Nintendo 3DS, the product will roll out within the next 12 months. Unlike 3D cinema and TV, which require the use of special glasses, the Nintendo 3DS will use alternative technologies to appear three-dimensional to the naked eye.
Nintendo hope the 3D console will improve flagging sales of DS, which has sold more than 125 million since its launch in 2004.
Rivals PS3 and Xbox 360 are looking to boost sales with the rollout of new motion controllers in the build-up to Christmas.
The new strategy follows the success of Hollywood 3D blockbuster 'Avatar', which has grossed over $2.5bn globally since its release.A number of electronics giants, including Samsung, Panasonic, LG and Sony, are also gearing up marketing activity to promote the launch of a new range of 3D TVs.Return to marketing news headlines
View Marketing News Archive