Wireless users can be targeted by Internet marketing

A new study has given an indication of the demographic of wireless Internet users, demonstrating which kinds of people Internet marketers can target effectively. The European Interactive Advertising Association (EIAA) conducted research finding that members of the 25 to 44-year-old age group were "particularly heavy and engaged users of the Internet" - spending almost 18 hours per week online. This compared to 12.9 hours per week that they spend watching TV - clearly demonstrating their media format of choice and spelling good news for Internet advertisers. Within this group, 83 per cent regularly use news websites, 79 per cent use banking and finance sites and 70 per cent use technology sites. Wireless Internet users are particularly engaged, often visiting social networking sites, creating their own content and contributing reviews and ratings to websites. Market research firm Outsell believes that online advertising will capture a fifth of the total advertising market in the US this year. www.directtraffic.org

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