Twelve PPC landing page tipsEffective landing pages are the key to converting customers through paid search. There is little point in spending money attracting people to your site if your pages aren't doing the job properly. Taken from our newly updated Paid Search Marketing Best Practice Guide, here are twelve landing pages success factors which should help improve your landigng pages and convert more vistors... Deliver relevance If visitors to your landing pages have clicked through from your ad, then they will have a specific goal in mind, so you need to convince them that your landing page is relevant to that.
- Clear headlines show that a page is relevant and encourage them to scan down the page.
- Make relevant messages easily scannable. This means nice clear, large fonts.
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