11% of Online Adults Now Use Status Updates
We know that Twitter is growing like crazy, and Facebook is continuing to do more with its Status Update feature. But just how many people are broadcasting what they're doing on the Web? According to a new study from Pew, the number is up to 11 percent of US online adults in December, nearly doubling from just a few months earlier (May 2008).
The report goes on to identify some trends we all probably assumed: users who are Tweeting or updating status are younger (19% of 18-24 year olds) and more likely to do so if they use the mobile Web (14% of those with mobile access make status updates). It's also an activity that's dominated by people who live in urban areas - 35% of status updaters live in cities.
There are some interesting differences though when you break down usage of status updates on different social networks. For example, the median age of a Twitter user was 31, versus 27 for MySpace and 26 for Facebook. As expected, LinkedIn draws an older, more professional crowd, with a median age of 40.
Ultimately, Pew concludes:
"In conclusion, Twitter users engage with news and own technology at the same rates as other internet users, but the ways in which they use the technology - to communicate, gather and share information - reveals their affinity for mobile, untethered and social opportunities for interaction. Moreover, Twitter as an application allows for and enhances these opportunities, so it is not so surprising that users would engage in these kinds of activities and also be drawn to an online application that expands those opportunities."
Of course, you probably already knew all that, but now you have some numbers to support it. The full report is embedded below:
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