Most Brits find online banner ads "boring"

Nearly three quarters (74%) of UK Internet users describe current online banner advertising as "boring" when presented with a list of options, according to new research.

The research, from Corbis Images, a visual media provider for the creative community, was conducted by YouGov and interviewed more than 2,000 UK Internet users.

The research shows that 53% of all adults surveyed say that more interesting pictures or illustrations would make them more likely to notice online display ads and 52% say they would be more likely to click on relevant ads if they contained interesting photos or illustrations.

"Creative and media professionals no longer have to settle for lower quality stock photos or illustrations when creating ad creative or publishing on the web or for mobile applications," said Rajiv Jain, CTO and SVP/GM of

"Our new Web and Mobile resolution file sizes of our world-renowned photos and illustrations are the perfect fit at an affordable price, and people now have the opportunity to demonstrate their best creative work online."

Demand for imagery online continues to grow rapidly along with the overall spend in online advertising.

Despite the global economic recession, the UK Internet advertising sector increased revenues by 4.2% to £3.54 billion in 2009, up from £3.35 billion in 2008, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers LLP.

Global internet ad spend is anticipated to grow to $65bn (£39.8bn) in 2010, accounting for 15% of all ad spend, according to a study by GroupM.

Corbis commissioned the research to coincide with its new Web and Mobile resolution file sizes that can be licensed from £5.

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